Privacy Policy

Privacy Policy

Airport Parking You Can Trust!

The following privacy policy applies to the website www.drivefly.co.uk and the processing of all personal information by DriveFly.

At DriveFly we are committed to protecting all the personal information you share with us, both through the use of our website and any communications with you.

What personal information will we ask you for?

Once you have completed your price and availability search and you are ready to confirm your booking, you will be asked to provide us with the following information

Name and job title
Contact information including email address
Demographic information such as postcode, preferences and interests
Other information relevant to booking details, payment details and/or offers
When your car is handed over we may take some exterior pictures. We do this to make sure your car is delivered back to you in the same condition as we pick it up.

 

What will we do with your personal information?

The information provided to us will be available to DriveFly, affiliated companies and trusted third party service providers and contractors only, for the following purposes:

To process bookings and/or enquiries received through our site.
To conduct market research and analysis to develop and improve our business.
To provide you with useful information about promotions, products and services.

 

LEGITIMATE INTEREST STATEMENT

The contacting of customers and relevant parties, will only be exercised under what Drivefly deem the requirement of the contact, and use of the customer’s data as a legitimate interest in the reason for contact. Drivefly and it’s brands (Drivefly, I Can Park And Ride) shall only contact a person who we believe has a legitimate interest in the communication. This will, in all cases be because the customer has previously been a customer of Drivefly, has indicated an interest in the products provided by the brands, or may have a professional interest in the company and the services it provides. This includes the customer abandoning a shopping cart online before order completion for a period of up to 28 days, previous purchase/s, or where the customer has requested to be added to the newsletter campaign emails on one of Drivefly's brand sites. This would have been either by opting in, at the checkout, or by signing up via the newsletter sign up forms, or by opting in to receive offers from Drivefly, via third party collaborative competitions. The channels for which a LIA (Legitimate Interest Assessment) has been conducted are as follows: PR Direct Marketing (including SMS and postal), PPC, Retargeting, Email, Social Media and Customer Services

 

WHO DO WE SHARE YOUR INFORMATION WITH?

We may share your information with selected third parties for the purposes described in this Privacy Policy, including: business partners, suppliers and sub-contractors for the delivery of the products and services you have requested.

COOKIES AND TRACKING SOFTWARE

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Personal Data Security and Confidentiality

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Retention of data

We will hold your personal information for as long as is necessary for the purposes for which it was collected or is required by law.

Changes to the Policy

DriveFly reserves the right to add, change and remove any sections of this privacy policy at any time. Should this happen, you will be notified using the email address you provided or by an announcement on our 'Privacy Policy' webpage.

Enquiries

If you have any questions regarding our privacy policy or wish to add to, change or remove your personal information from our records, please get in touch with us via our contact us webpage.